Newsletters \ UI Designer

Newsletters \ UI Designer

super-pharm newsletters

super-pharm newsletters

Project Overview

Project Overview

Super-Pharm likes to stay innovative and continue to be current and unique. From this came the need to update the visibility of the personal newsletter that registered customers receive every two weeks to their email.
Later on, newsletters were created for a variety of departments that were adapted to the newly created design language.

Personalized yet cohesive, that's what it's all about!

Project Overview

Super-Pharm likes to stay innovative and continue to be current and unique. From this came the need to update the visibility of the personal newsletter that registered customers receive every two weeks to their email.
Later on, newsletters were created for a variety of departments that were adapted to the newly created design language.

Personalized yet cohesive, that's what it's all about!

Project goals

Project goals

  1. Present a varied yet personalized newsletter, adjusted to each customer, with a clear division between the different parts.

  2. Expose to deals and increase sales.

  3. Expose to Super-Pharm's various media platforms to increase the audience of users and followers.

  1. Present a varied yet personalized newsletter, adjusted to each customer, with a clear division between the different parts.

  2. Expose to deals and increase sales.

  3. Expose to Super-Pharm's various media platforms to increase the audience of users and followers.

previous version

previous version

The original personal newsletters. The design was simple and plain, according to the Super-Pharm's style guide.

The original personal newsletters.

The design was simple and plain, according to the Super-Pharm's style guide.

Colors & typography

Colors & typography

Headlines & Sub-Headlines

Headlines & Sub-Headlines

Buttons

Buttons

Body Text

Body Text

design elements

design elements

Vector Elements

Vector Elements

Texture Background

Texture Background

Photo Background

Photo Background

design concept

design concept

1

1

The design is built so that each part of the newsletter stands on its own and can be arranged by the different parts in a different order each time.

The design is built so that each part of the newsletter stands on its own and can be arranged by the different parts in a different order each time.

2

2

The process was creating the main newsletter and deriving from it the additional newsletters.

The process was creating the main newsletter and deriving from it the additional newsletters.

3

3

Each newsletter is characterized by different colors and elements, but all under the same design language. The title of each section remains constant so consistency is maintained despite other design changes.

Each newsletter is characterized by different colors and elements, but all under the same design language. The title of each section remains constant so consistency is maintained despite other design changes.

Each newsletter is characterized by different colors and elements, but all under the same design language. The title of each section remains constant so consistency is maintained despite other design changes.

step #1

step #1

Designing the main version that assembles all the parts in the Super-Pharm newsletter.

Designing the main version that assembles all the parts in the Super-Pharm newsletter.

nice to have / just for you personal sale customized for each user

nice to have / just for you personal sale customized for each user

best coupons

personal coupons

best coupons

personal coupons

online only

deals available on Super-Pharm website

online only

deals available on Super-Pharm website

super-pharm instagram #1

link to Instagram

time to shop

personal deals or sales

time to shop

personal deals or sales

it's your lifestyle

exclusive deals for LifeStyle members

it's your lifestyle

exclusive deals for LifeStyle members

our top five

"super five" deals

our top five

"super five" deals

new in stock

new products on the shelf

new in stock

new products on the shelf

super-pharm app

link to download the app

watch me

video of a new product or Super-Pharm ad

watch me

video of a new product or ad

super-pharm instagram #2

link to Instagram

super-pharm instagram

link to Instagram

read me

article on a relevant topic

read me

article on a relevant topic

step #2

step #2

Designing the secondary newsletters that formed the basis for programming.

Designing the secondary newsletters that formed the basis for programming.

step #3

step #3

Expanding the design style guid and adapting it to additional newsletters in the customer journey.

Expanding the design style guid and adapting it to additional newsletters in the customer journey.

Billy Amir \ UX.UI Designer

Billy Amir \ UX.UI Designer