Website & Digital Campaign \ UI Designer

Website & Digital Campaign \ UI Designer

mom to be party

mom to be party

Project Overview

Project Overview

Project Overview

The concept of "Mom-to-be party" was added to the Baby-Land family 6 years ago. Baby-Land is an annual exhibition, the largest and leading of its kind in Israel, for parents and parents-to-be, that holds a website covering all topics related to pregnancy and childbirth.

At the Mom-to-be party events, pregnant women experience an evening of fun, with gifts and stands of the best baby brands, and enjoy the performances of Israel’s leading artists.

The concept of "Mom-to-be party" was added to the Baby-Land family 6 years ago. Baby-Land is an annual exhibition, the largest and leading of its kind in Israel, for parents and parents-to-be, that holds a website covering all topics related to pregnancy and childbirth.

At the Mom-to-be party events, pregnant women experience an evening of fun, with gifts and stands of the best baby brands, and enjoy the performances of Israel’s leading artists.

What a great time to be pregnant!

What a great time to be pregnant!

Project goals

Project goals

Main goals

Main goals

  1. Bring Mom-to-be party events back to consciousness (during covid-19 there were no events).

  2. Increase the customer database, contacting previous participants and reaching new pregnant women.

  3. Sell tickets to the events!

  1. Bring Mom-to-be party events back to consciousness (during covid-19 there were no events).

  2. Increase the customer database, contacting previous participants and reaching new pregnant women.

  3. Sell tickets to the events!

Secondary goal

Secondary goal

  1. Exposing pregnant women to the Baby-Land website, events and the new Baby-land TV website.

  1. Exposing pregnant women to the Baby-Land website, events and the new Baby-Land TV website.

previous versions

previous versions

In the past Mom-to-be party events, the sites' designs were simple and clean, with the shows in the center.

In the past Mom-to-be party events, the sites' designs were simple and clean, with the shows in the center.

Information Architecture

Information Architecture

The structure is quite basic, meets the needs of the event- selling tickets and providing information.

The structure is quite basic, meets the needs of the event- selling tickets and providing information.

Ticket Purchase

Event Content

Stand-Up Show

Gift Bag

Hegen Breast Pump

Peg Perego Stroller

Brands

All Information

Location & Date

Arrival & Parking

Accessibility

Event Schedule

About

Q&A

Ticket Purchase

Brands

Location & Date

Arrival & Parking

Accessibility

Event Schedule

About

Q&A

Stand-Up Show

Gift Bag

Hegen Breast Pump

Peg Perego Stroller

wireframe

wireframe

Colors & typography

Nerko One

Regular

1 2 3 4 5 6 7 8 9 0

היבו Heebo

לייט

א ב ג ד ה ו ז ח ט י כ ל

מ נ ס ע פ צ ק ר ש ת

היבו Heebo

רגולר

א ב ג ד ה ו ז ח ט י כ ל

מ נ ס ע פ צ ק ר ש ת

היבו Heebo

בולד

א ב ג ד ה ו ז ח ט י כ ל

מ נ ס ע פ צ ק ר ש ת

purchase process

  1. Select the Mom-to-be party event and number of tickets.

  2. Select the seats for the show.

  3. Enter personal information.

  4. Enter additional information.

  5. Enter a coupon code (if you have one) and payment details.

  6. Your all set for Mom-to-be party!

Unfortunately the original site is now out of date. You can see the design in full screen for desktop and mobile here:

digital campaign #1

Posts

digital campaign #2

Stories

Colors & typography

Nerko One

Regular

1 2 3 4 5 6 7 8 9 0

היבו Heebo

בולד

א ב ג ד ה ו ז ח ט י כ ל

מ נ ס ע פ צ ק ר ש ת

היבו Heebo

רגולר

א ב ג ד ה ו ז ח ט י כ ל

מ נ ס ע פ צ ק ר ש ת

היבו Heebo

לייט

א ב ג ד ה ו ז ח ט י כ ל

מ נ ס ע פ צ ק ר ש ת

purchase process

  1. Select the Mom-to-be party event and number of tickets.

  2. Select the seats for the show.

  3. Enter personal information.

  4. Enter additional information.

  5. Enter a coupon code (if you have one) and payment details.

  6. Your all set for Mom-to-be party!

Unfortunately the original site is now out of date. You can see the design in full screen for desktop and mobile here:

digital campaign #1

Posts

digital campaign #2

Stories

digital campaign #3

digital campaign #3

Animated Posts

Animated Posts

Billy Amir \ UX.UI Designer

Billy Amir \ UX.UI Designer