Website & Digital Campaign \ UI Designer
Website & Digital Campaign \ UI Designer
mom to be party
mom to be party


Project Overview
Project Overview
Project Overview
The concept of "Mom-to-be party" was added to the Baby-Land family 6 years ago. Baby-Land is an annual exhibition, the largest and leading of its kind in Israel, for parents and parents-to-be, that holds a website covering all topics related to pregnancy and childbirth.
At the Mom-to-be party events, pregnant women experience an evening of fun, with gifts and stands of the best baby brands, and enjoy the performances of Israel’s leading artists.
The concept of "Mom-to-be party" was added to the Baby-Land family 6 years ago. Baby-Land is an annual exhibition, the largest and leading of its kind in Israel, for parents and parents-to-be, that holds a website covering all topics related to pregnancy and childbirth.
At the Mom-to-be party events, pregnant women experience an evening of fun, with gifts and stands of the best baby brands, and enjoy the performances of Israel’s leading artists.
What a great time to be pregnant!
What a great time to be pregnant!


Project goals
Project goals
Main goals
Main goals
Bring Mom-to-be party events back to consciousness (during covid-19 there were no events).
Increase the customer database, contacting previous participants and reaching new pregnant women.
Sell tickets to the events!
Bring Mom-to-be party events back to consciousness (during covid-19 there were no events).
Increase the customer database, contacting previous participants and reaching new pregnant women.
Sell tickets to the events!
Secondary goal
Secondary goal
Exposing pregnant women to the Baby-Land website, events and the new Baby-land TV website.
Exposing pregnant women to the Baby-Land website, events and the new Baby-Land TV website.
previous versions
previous versions
In the past Mom-to-be party events, the sites' designs were simple and clean, with the shows in the center.
In the past Mom-to-be party events, the sites' designs were simple and clean, with the shows in the center.












Information Architecture
Information Architecture
The structure is quite basic, meets the needs of the event- selling tickets and providing information.
The structure is quite basic, meets the needs of the event- selling tickets and providing information.
Ticket Purchase
Event Content
Stand-Up Show
Gift Bag
Hegen Breast Pump
Peg Perego Stroller
Brands
All Information
Location & Date
Arrival & Parking
Accessibility
Event Schedule
About
Q&A
Ticket Purchase
Brands
Location & Date
Arrival & Parking
Accessibility
Event Schedule
About
Q&A
Stand-Up Show
Gift Bag
Hegen Breast Pump
Peg Perego Stroller
wireframe
wireframe


Colors & typography
Nerko One
Regular
1 2 3 4 5 6 7 8 9 0
היבו Heebo
לייט
א ב ג ד ה ו ז ח ט י כ ל
מ נ ס ע פ צ ק ר ש ת
היבו Heebo
רגולר
א ב ג ד ה ו ז ח ט י כ ל
מ נ ס ע פ צ ק ר ש ת
היבו Heebo
בולד
א ב ג ד ה ו ז ח ט י כ ל
מ נ ס ע פ צ ק ר ש ת
purchase process
Select the Mom-to-be party event and number of tickets.
Select the seats for the show.
Enter personal information.
Enter additional information.
Enter a coupon code (if you have one) and payment details.
Your all set for Mom-to-be party!


Unfortunately the original site is now out of date. You can see the design in full screen for desktop and mobile here:
digital campaign #1
Posts












digital campaign #2
Stories












Colors & typography
Nerko One
Regular
1 2 3 4 5 6 7 8 9 0
היבו Heebo
בולד
א ב ג ד ה ו ז ח ט י כ ל
מ נ ס ע פ צ ק ר ש ת
היבו Heebo
רגולר
א ב ג ד ה ו ז ח ט י כ ל
מ נ ס ע פ צ ק ר ש ת
היבו Heebo
לייט
א ב ג ד ה ו ז ח ט י כ ל
מ נ ס ע פ צ ק ר ש ת
purchase process
Select the Mom-to-be party event and number of tickets.
Select the seats for the show.
Enter personal information.
Enter additional information.
Enter a coupon code (if you have one) and payment details.
Your all set for Mom-to-be party!
Unfortunately the original site is now out of date. You can see the design in full screen for desktop and mobile here:

digital campaign #1
Posts












digital campaign #2
Stories












digital campaign #3
digital campaign #3
Animated Posts
Animated Posts

